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STRATEGIES FOR STARTING AN ELECTRONICS COMPANY: THE ENTREPRENEURIAL ENGINEER ATALK BY THOMAS M. WHITNEY ApPLE COMPUTER INC. FEBRUARY 9.1 1980 STRATEGIES FOR STARTING AN ELECTRONICS COMPANY: THE ENTREPRENEURIAL ENGINEER I. INTRODUCTION A. Definition of an Entrepreneur B. Overview of Talk C. New Product Process D. Strategy Flowchart II. DEFINE A NEED A. Importance of Experience B. Example Environments 1. Office 2. Factory 3. Education III. UNDERSTAND THE CUSTOMER A. What is Value B. Who is not the Customer C. Capitalizing on the Success of Others IV. APPLY TECHNOLOGY A. History: Looking for Characteristics of Failures and Successes B. Risk Evaluator C. What are the Important New Technologies 1. VLSI 2. Interfaces 3. Machine Intelligence - Computing Power and Software V. INNOVATE, ENGINEER, AND INTEGRATE A. Contribution - What is it? B. Focused Energy - Define Objective C. Prototypes - Demonstrate and Sell D. People E. Importance of Support - Financial and Technical VI. PUTTING IT TOGETHER - Case Study of HP-35 Calculator VII. SUMMARY: A Strategy for New Product Development Thomas M. Whitney February 9, 1980 WHAT CHARACTERIZES THE ENTREPRENEUR