HP HP-Measure-1963-10 free download

File name HP-Measure-1963-10.pdf

SAMPL~ ELECTRONICS -VIC- PTY. LTD. 9-11 CREMORN~ STREET RICHMOND E. 1 VICTORIA. AUSTRALIA Y okogawa and HP Join Hands Fireworks in the High Sierra www.HPARCHIVE.com from our president's desk O NE OF THE MOST PROMISING areas for the future development of our business is in the international field. Although there is a large and growing need with- the electronic type instruments formerly produced by YEW. In addition, it will manufacture many HP instruments and will handle the sale of all HP family products in Japan. This, in the United States for the type of equipment we make, the of course, will mean that some of our products which were international market has a greater long-range potential and is formerly made in the United States and sold in Japan will growing more rapidly. As an indication of this growth, our now be made in Japan instead. We will not make all of our sales to foreign customers have increased substantially in the instruments there by any means, and it is quite likely that our past few years and now represent about 18 percent of our exports from here to Japan will continue to grow because of total business. our stronger position in the Japanese market. As you know, we have been expanding both our sales and But there is one very important characteristic of interna- manufacturing activities in Europe and look forward to con- tional trade: It must be a two-way street. Japan cannot buy tinued development of this important market. While the from us unless we buy from Japan. Because of this, we ex- European countries account for the bulk of our international pect to sell some of the Japanese-made products here in the sales, there are other areas which offer vast opportunities for United States, and to buy some components and materials future growth. from the Japanese as well. In other words, we expect this new I have just returned from a trip to Tokyo where we offi- partnership to benefit our company in two important ways. cially launched our new joint venture, Yokogawa-Hewlett- First, it will enable us to achieve a substantial increase in the Packard, Ltd., on September 23. I spent several days meeting sale of HP instruments in Japan; some will be made there, with the officers and directors of the Yokogawa Electri