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Panasonic
Ideas for life
Plasma display
7 series
System only
65
42 50
42
37
August 2004
1
Panasonic
Ideas for life 7 Series CONCEPT
1
1 Wide Products range
(1) Cover from 37 to 65 by PDP
2
2 Higher Picture Quality
(1) Higher Contrast at any condition
(2) Brighter on actual picture
(3) Vivid color
(4) More resolution
3
3 Panel Reliability
(1) Anti-burn & Long life screen
2
Panasonic
Ideas for life High Contrast
New REAL BLACK Drive
for Sub-Field Drive System
Panasonic
Panasonic
1 Picture = 1 Field (Progressive Scan) 3
Panasonic High Contrast
Ideas for life
Sub Field Drive System
1 TV Field Initialize Scan & Write Sustai
Basic Method (No Signal Condition) (Emission)
Black
Real Black Drive System (No Signal Condition) Level
Smaller
Smaller
Discharge
Discharge
( SD )
( SD )
4
Panasonic
Ideas for life Higher Contrast
Improve Contrast at bright place
Contrast Contrast
4000:1 (150 lx) (100 lx)
42PWD6 160 : 1
42PWD7 180 : 1 270 : 1
1000:1
N Co. 42 200 : 1
Contrast Ratio
100:1
10 100 1000 [lx]
150 lx
5
100 lx
Panasonic
Ideas for life Brightness & Contrast
Set Panel
1. Dark Place Brightness Brightness
2. Bright Place
WHITE
Contrast
BLACK
Ambient Light Front BlackGlassGlass
Deep filter filter
with Anti-Reflection Coating
with Anti-Reflection Coating
Panasonic
Ideas for life High Brightness
More Brightness
by "Step-formed box barrier rib" structure
Conventional
Strip-Type ribs
Panel Brightness
10 % UP
7
Panasonic
Ideas for life High Brightness
More Bright Picture on Dark Scene
by Adaptive AGC (Automatic Gain Control)
Conventional AGC
Original Signal by Average detection
Adaptive AGC
by Edge detection
+
Black Level Expansion
Boosted only luminance signal
by detecting Y edge signal ( Picture Menu AGC ON mode)8
Panasonic
Ideas for life
Cleaner Moving Picture Colour
Reducing MPD (Motion Picture Disturbance : Contour line)
Conventional New MPD Reduction
NR
DET
MPD is like rainbow colour noise on moving picture caused by PDP's unique sub-field system.
New NR detects motion pattern that tends to generate noise and makes the necessary
9
adjustments to maximize image quality
Panasonic
Ideas for life Vivid Color
Vibrant colors & Natural Skin Tones
by 3D Color Management System
3D Colour Management system is new colour enhance technology.
Primary colour can be enhanced without any affect to skin tone.
Enhancing sky blue
10
3D Color Management System
Enhancing grass green
Panasonic
Ideas for life New Real Gamma
Achieve 2048 steps by None Liner Graduation System
2048
1536
1024
Real New 11Sub Field Liner Coding
Gamma Real
Gamma
1 2 3 4 5 6 7 8 9 10 11
2048
Normal/Cinema
Graduation
10 Sub Field Liner Coding
1536
Dynamic
1024
PW6/PHD6
768
Scene 12
Dark (APL) Bright
1 2 3 4 5 6 7 8 9 10
Panasonic
Ideas for life
14 Sub Field QUASI 100Hz Cording
Flicker Free with 1536 High Quality Picture
PW7/PHD7 Normal/Cinema 14 Sub Field QUASI 100 Hz Coding
1536
Graduation
1024
PW7/PHD7 Dynamic
768
PW6/PHD6 Dynamic
512
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Scene
Dark (APL) Bright
13
Panasonic
Ideas for life Sub-pixel Enhancer
Digital signal process is changed pixel (RGB 3dots) base to dot basis.
Conventional
Sub Pixel
Enhancer
Processed pixel made a pair with RGB Processed individual RGB dots basis
14
dots
Panasonic
Ideas for life Anti Burn Panel
New Color Phosphor Material reach Screen
Burn effect to CRT level
Brightness Reducing Curve Recognize Burn-in