Whitney_The_Entrepreneurial_Engineer_Feb80.pdf part of apple Whitney The Entrepreneurial Engineer Feb80 Whitney_The_Entrepreneurial_Engineer_Feb80.pdf, apple lisa Whitney_The_Entrepreneurial_Engineer

Text preview for : Whitney_The_Entrepreneurial_Engineer_Feb80.pdf part of apple Whitney The Entrepreneurial Engineer Feb80 apple lisa Whitney_The_Entrepreneurial_Engineer_Feb80.pdf

Back to : Whitney_The_Entrepreneuri | Home

STRATEGIES FOR STARTING
AN ELECTRONICS COMPANY:

THE
ENTREPRENEURIAL
ENGINEER

ATALK BY THOMAS M. WHITNEY
ApPLE COMPUTER INC.
FEBRUARY 9.1 1980
STRATEGIES FOR STARTING AN ELECTRONICS COMPANY:
THE ENTREPRENEURIAL ENGINEER

I. INTRODUCTION
A. Definition of an Entrepreneur
B. Overview of Talk
C. New Product Process
D. Strategy Flowchart
II. DEFINE A NEED
A. Importance of Experience
B. Example Environments
1. Office
2. Factory
3. Education
III. UNDERSTAND THE CUSTOMER
A. What is Value
B. Who is not the Customer
C. Capitalizing on the Success of Others
IV. APPLY TECHNOLOGY
A. History: Looking for Characteristics of Failures and Successes
B. Risk Evaluator
C. What are the Important New Technologies
1. VLSI
2. Interfaces
3. Machine Intelligence - Computing Power and Software
V. INNOVATE, ENGINEER, AND INTEGRATE
A. Contribution - What is it?
B. Focused Energy - Define Objective
C. Prototypes - Demonstrate and Sell
D. People
E. Importance of Support - Financial and Technical
VI. PUTTING IT TOGETHER - Case Study of HP-35 Calculator
VII. SUMMARY: A Strategy for New Product Development

Thomas M. Whitney
February 9, 1980
WHAT CHARACTERIZES
THE
ENTREPRENEUR