Text preview for : HP-Measure-1963-10.pdf part of HP HP-Measure-1963-10 HP Publikacje HP-Measure-1963-10.pdf
Back to : HP-Measure-1963-10.pdf | Home
SAMPL~ ELECTRONICS -VIC- PTY. LTD.
9-11 CREMORN~
STREET
RICHMOND E. 1
VICTORIA. AUSTRALIA
Y okogawa and HP Join Hands
Fireworks in the High Sierra
www.HPARCHIVE.com
from our president's desk
O NE OF THE MOST PROMISING areas for the future
development of our business is in the international
field. Although there is a large and growing need with-
the electronic type instruments formerly produced by YEW.
In addition, it will manufacture many HP instruments and
will handle the sale of all HP family products in Japan. This,
in the United States for the type of equipment we make, the of course, will mean that some of our products which were
international market has a greater long-range potential and is formerly made in the United States and sold in Japan will
growing more rapidly. As an indication of this growth, our now be made in Japan instead. We will not make all of our
sales to foreign customers have increased substantially in the instruments there by any means, and it is quite likely that our
past few years and now represent about 18 percent of our exports from here to Japan will continue to grow because of
total business. our stronger position in the Japanese market.
As you know, we have been expanding both our sales and But there is one very important characteristic of interna-
manufacturing activities in Europe and look forward to con- tional trade: It must be a two-way street. Japan cannot buy
tinued development of this important market. While the from us unless we buy from Japan. Because of this, we ex-
European countries account for the bulk of our international pect to sell some of the Japanese-made products here in the
sales, there are other areas which offer vast opportunities for United States, and to buy some components and materials
future growth. from the Japanese as well. In other words, we expect this new
I have just returned from a trip to Tokyo where we offi- partnership to benefit our company in two important ways.
cially launched our new joint venture, Yokogawa-Hewlett- First, it will enable us to achieve a substantial increase in the
Packard, Ltd., on September 23. I spent several days meeting sale of HP instruments in Japan; some will be made there,
with the officers and directors of the Yokogawa Electric some will be made here. Second, it will enable us to add some
Works, our partner in this venture, and had an opportunity Japanese-designed and manufactured products to our line of
to visit their laboratories and factories. instruments, thereby adding a significant increment to our
YEW, as the company is known in abbreviated form, was world-wide business.
established nearly a half-century ago. Down through the I am confident the establishment of Yokogawa-Hewlett-
years it has earned an excellent reputation for the quality of Packard, Ltd., will be an important milestone in our growth
its instruments, not only in Japan but throughout the world. and progress, and will expand our opportunities not only in
The new joint venture company will manufacture most of key international markets, but here at home as well.
www.HPARCHIVE.com
YO KOGAWA
and HP
T HE OFFICIAL FOD DI G of Yokoga-
wa-Hewlett-Packard, Ltd., on September
20 in Tokyo stands as a singularly impor-
Firm handclasp seals agreement between Yokogawa
Electric Works (YEW) and HP to form new enterprise
in Japan. From left: YEW president Iwao Yamasaki, HP
president Dave Packard, and Shozo Yokogawa, presi-
tant milestone in the growth of the electronics dent of newly created Yokogawa-Hewlett-Packard, Ltd.
Banner in background spells out name of joint venture.
industry in Japan.
The new enterprise, formed by Yokogawa
Electric Works, Ltd. (YEW), and Hewlett-
Packard Company, brings together two of the
most respected names in the field of electronic
measuring instruments. Although many other
advantages can be enumerated, the agreement
provides each principal company with rich
new sources of technological intelligence and
broader markets.
Manufacturing of such products as oscillo-
scopes, counters, oscillators, and microwave
test equipment will soon begin in a leased por-
tion of YEW's large works in the world's big-
gest city. By October, 1964, a new plant will
be completed in Hachioji-shi, a Tokyo suburb.
s- ..
Yokogawa-Hewlett-Packard, Ltd., will have
its own direct sales organization staffed by
members of YEW's present sales force, and by ,/
*
people who will transfer from Seki & Co.,
HP's sales representative in Japan for the past
14 years.