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from our president's desk




T AST YEAR the Sanborn Company built four surgical The equipment supplied by Sanborn worked very well
L monitoring systems for the National Institutes of Health and the operating team seemed highly pleased with it. In
in Bethesda, Maryland. A few weeks ago I had the watching such a delicate operation, one had the feeling' that
opportunity to see one of these complex systems in use during the life of the patient depended not only on the skill of the
open-heart surgery. I was most impressed with the operation surgeon but also on the proper working of this complex
itself, which involved the replacement of a defective valve electronic instrumentation. In a very real sense, then, when
inside the heart with an artificial mechanical valve. It is one we supply our equipment for vital jobs such as these, a great
of the most delicate and difficult operations ever attempted. deal is at stake and quality becomes an all-important factor.
The equipment must be designed so it is capable of making
While the operating team prepared the patient and made
a number of critical measurements with utmost speed and
the initial incisions to expose the heart, we discussed the
accuracy. Moreover, it must be reliable. One defective part,
Sanborn equipment with the chief surgeon. He explained
one loose wire, or one poorly soldered joint could seriously
how the equipment is used and what is expected of it in the
affect the outcome of the operation.
way of performance.
The kind of quality and reliability required in a system
The monitoring system performs two important functions. such as this must be built in by each workman at each stage
It acquires and instantaneously displays information on of manufacture. Quality and reliability cannot be inspected
heart rate, blood pressures, temperatures, heart output, and in later. A large portion of the instruments we make are used
other vital data which the surgeon needs during the oper- in highly critical applications where not only vast sums of
ation. Some of the information is displayed in numerical money are dependent upon the proper functioning of our
form on a large panel in front of the surgeon. Other data equipment, but the lives of people as well.
is displayed in waveforms on the screen of a large cathode If each of you could have seen this operation at NIH I am
ray tube. As the operation progressed, we noticed how the sure you would have recognized, as I did, that every step in
surgeon was able to check many things about the patient's the production of a complex electronic instrument, regardless
condition. At one point he measured the strength of the heart of how small that step may seem, is important and demands
muscle and the pressures in various areas inside the heart. maximum attention to detail.
The other important function of the system is to record We have done well in upgrading the quality of our prod-
on magnetic tape the same data that is being shown to the ucts, but we can do even better. Let's join together this
surgeon. This provides a permanent record of the patient's year--each division, each affiliate, each department, and
condition throughout the entire operation. The surgeon can especially each individual-in a firm resolution that every
later study the data and use this to develop improved pro- instrument we produce will represent the utmost in crafts-
cedures and techniques for future operations. manship and quality.




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Long Look Ahead




"NEW MARKETS A D PRODUCTS, 1964-1968" was the broad
theme of the Eighth Annual Monterey Management Conference
January 10-12. As the pictures on this page reveal, the discussions
stimulated enthusiasm and intense interest in prospects for the coming
years. Projections based on current known business conditions were
presented, and attention was focused on the possibility of extending
product lines into new areas of instrumentation. In all, 72 corporate,
divisional, and subsidiary company managers attended the sessions
at the Mark Thomas Inn on California's scenic coast at Monterey.



Bob Buchner, Harrison;
Jack Melchor, HP Associates




Marco Negrete, Loveland; Stan Selby, Bob Boniface, Neely; Bill Gross, Dymec; Fred Schroeder, HP GmbH; Doc Miller,
Loveland; Bob Grimm, Dymec Bill Myers, Boonton; Bruce Wholey, Sanborn Sanborn; Matty Murtha, Sanborn
Sales seminar attracts 80 field engineers
.




A preview of new instrumentation
such as Microwave Division's
spectrum analyzer highlighted
sales seminar working sessions.




operations, who reviewed the outlook of the various manu-
E IGHTY FIELD E GI EERS from 16 HP sales divisions
and subsidiaries met in Palo Alto recently for the
annual January Sales Seminar. For five days these ex-
facturing operations; and Bud Eldon, systems and pro-
cedures, who talked about the order processing TWX net-
pericnced salesmen participated in a series of meetings work.
with manufacturing division personnel and attended special The working sessions of the seminar were half-day meet-
sessions to hear talks by corporate management. ings with manufacturing division personnel. The field engi-
neers, in groups of 12 to 14, met with them to learn of new
Bill Hewlett opened the seminar with a talk about com-
products and product ideas, and discuss the important matter
pany forecasts of market and product areas over the next
of keeping ahead of the competition in day-to-day selling.
five years (the Monterey conference theme) . He was followed
Breaks were provided between sessions during the week
by Dave Packard, who spoke about the company's financial
so that the visitors could discuss individual sales and service
position, and trends and directions in the company's future.
problems with engineering and manufacturing personnel,
Other speakers during the week included Barney Oliver, and spend time establishing important personal contacts.
vice president of research and engineering, who discussed Sales activities in the field didn't come to a standstill
time domain reflectometry; oel Eldred, vice president of during the week-long seminar. The other half of the experi-
marketing, who gave the field engineers some insight into enced field-selling force was still on the job-and looking
marketing problems and plans; Ed Porter, vice president of ahead to the seminar they'll attend at Palo Alto in July.



6
Sanborn s Tony Barbera retires after 43 years

THE WAR was still a fresh memory-World War I, that is-
when young Anthony A. Barbera walked into the Sanborn
"employment office" in Boston. It was 1920, and Sanborn
boasted four products and just a few more employees.
Mr. Barbera's first job was as a solderer and soon he
Tony Barbera, ending 43 years
became foreman of the sheet metal department. Right in the
of service with Sanborn, middle of another war-WW II-Tony became building
plans to keep busy at home superintendent of the plant, which by then had been moved
during retirement. to Cambridge. Two years later in 1946 he became manager
of the materials control department at Waltham, a position
he held until his retirement on December 31, 1963.


4


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A gift keeps giving

THREE SUMMERS AGO the Robinson Sales Division
presented a gift of two instruments to a bright Carlisle,
Pa., high school student, John Rehr, Jr. The oscillator
(200CR) and voltmeter (400C) helped the 16-year-old
to do scientific research far beyond his years.
John Rehr is an unusual young man. Back at Carlisle
High he became interested in rocketry and space re-
search. He built and fired a number of small rockets
and eventually drew plans for one which would be
powerful enough to reach an altitude of 50 miles. He
also designed and built instrumentation for studying
atmospheric conditions at that height, and he assembled
the ground test equipment and comp:Jting devices neces