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Product Description
Alex - Dual slot StarTAC

Created By:Guy Lanrezac-WPGL01 on 29/04/98 at 19:33 Category: Composition

Version Number: 4

Hot Spot to PR Number Assignment database. This Hot Spot for use by ECSG personnel only. Click in Hot Spot, to view, or to generate a request for a Product Release (PR) number.

PR Number: A28-32

Motorola Confidential Proprietary

Insert Table in field below to define key changes. Go to Menu -> Create -> Table. Make table 4 columns wide. Enter brief summary of any updates below: Change Control: Version Number Date Editor Key Changes

Draft 0.1 Draft 0.2 Draft 0.3 Draft 0.4

April 29th May 13th May 20th June 1st

Guy Lanrezac Guy Lanrezac Guy Lanrezac Guy Lanrezac

Insert Table in field below to define release approvals. Go to Menu -> Create -> Table. Make table 3 columns wide. When ready for release, submit for signatures. Define who signed below. Each subsequent version change requires release signatures. Release Approval Summary: Version Number Signed by Date

Market Name: Dual Slot GSM 900 StarTAC 85 Ship Authorization date: (use format DDMMMYY)

Give a general introduction for this product requirement. This document describes the new generation of dual slot phones. Dual Slot StarTAC will be available in GSM Phase 2 in the GSM 900 band. This same product could be made available in the GSM 1800 band or GSM 1900 band. The market requirements goal for ship acceptance of the GSM 900 Alex is Q41998

Signaling Type:

GSM

Define Key Selling Points and Message: Dual Slot StarTAC will be differentiated from the key competitors by the follwoing advantages: Best in class form factor (weight and volume) Best smart card storage handling

Dual Slot StarTAC wil lbe differentiated from the key competitors by the following advanced operator features:

Third party Smart Card capable (over & above SIM) SIM Tool Kit Class 2 Dedicated Key to SIM Tool Kit menu Dual Slot Sim Tool Kit commands (standardised in SMG9)

Dual Slot StarTAC will be differentiated from the key competitors by the following advanced features:

Ergonomic styling Large graphic display Vibracall Easy access to Smart Card applications

Product Strategy Market research has identified that end users are looking for easier ways to do financial transactions by "getting rid of the coins" and "reducing the number of cards". . Dual Slot StarTAC will be marketed as the first Smart Card handset allowing financial transactions. As an example, the Smart Card terminal will allow an "electronic purse" card to be reloaded over the air. This will offer a new relation between the phone and the consumer. Future stages will allow the end user to do direct financial transactions, ticketing and loyalty schemes over the air. In addition, the dual slot StarTAC will offer secure access to remote services, authentication. The Dual Slot StarTAC is to gain the business and consumer markets where state of the art technology influences decision purchase. This is a unique product, the first of a new category of product that Motorola intends to dominate. This category is all about allowing Smart Cards to work in MOBILE environments (eg Smart Card ticked - Mobile Ticketing). The category facilitates new supporters, partners, channels to market.

Define Product Tier (High, Mid, or Low): High Thought is being given to a low tier product for pre-pay applications.

Define Distribution Channel: At first dual slot StarTAC will be packaged with an operator SIM card meaning that the distribution of the dual slot StarTAC will be tightly linked to both GSM subscription & smart card services issuers. This will drive the following issues: dual phone / package-branding, promotion, distribution, and customer care. Direct mailing mailing through the Value Addes Service Providers (Smart Card issuer) will be heavily used.

Define Competitors: There are no competitors to date shipping a smart card handset. The only trial which gets closest is the Alacatel One Touch Pro with Barclays, Gem Plus and Cellnet. Competitive inteligence have informed us that Siemens and Alcatel are preparing a dual slot handset. Nokia are known to defend a different category of handsets (with a small SIM) using RF & infra-red capabilities.

Define Key Target Customers: Consumer Target: Alex will be defined at mid to high tier consumers seeking premium products with state of the art technology. These consumers will typically be international credit card users (Amex, Premier or Gold). The purchase decision will be motivated by the incredible form factor and the world's first Smartcard compatible handset. They will by definition already value the benefits of smart cards and the benefits of mobile telephony. Client Target: Alex will be focused on key and influential targets that will help Motorola to: 1/ create and support this new product category, 2/ champion standard internationaly, 3/ establish security guidelines (processes), 4/ champion Motorola's certification and type approval through VISA, Mastercard & Banksys etc... institutions.

Define product tiering strategy, and any planned variants, for this product: This handset will be tiered above the existing StarTAC 85. The premium price will be justified by the world's first Smartcard compatible handset. At first, this product will be bundled with airtime, thus giving a subsidized package price.

Define Models to be Replaced by this Product: Place cursor in field below. Go to Menu, select Create -> Table, then define number of rows you require, by 3 columns. Model Name Model Number Comments

Define Target Markets: The first target markets are in the process of being identified. UK, Belgium, Portugal and Hong Kong are for the moment the most active countries liable of supporting Smartcard infrastructure.

Define Advertising Requirements, Specifications to Advertise, and Key Message to be delivered: Alex is the next step of Motorola's leading technology in mobile handsets. While conserving the market's most wearable phone form factor, Motorola offers the world first Smartcard handset that combines traditional GSM digital cellular phone features with electronic cash services - paving the way for mobile ATM, remote ticketing, pay-as-you-use telephony and on-line payment transactions using smart cards. It is this smart card capability that transforms it into a new generation of cellular phone. One capable of converging remote connectivity with electronic cash and service transactions. No more queuing for currency, travel tickets or payment - in the future, simply insert the relevant smart card into the Motorola Smartcard phone, then dial-up, book and pay for goods and services, access bank account details and even download money onto your smart cash card. Alex is the first secure device that allows everyone from telecoms operators and smart card manufacturers to banks and financial institutions, to unlock the potential of the smart card. It creates a platform for the future development of mobile e-purse, remote electronic commerce and numerous other wireless services. As well as generating new profitable value added services for the industry, the phones will also create new levels of convenience for users - a new cashless society where they can instantly access electronic cash and services at any time, wherever they are.

Define Phone Physical Characteristics. Insert drawings, photos, or other representation if available. Alex housing will be based on the existing StarTAC 85. The opening flip will need to be modified. The top part of the flip wiill be thicker to accomodate the small card reader. This will enable the use of standard StarTAC batteries. Line drawings will be made available at a later stage.

Define Housing Physical Characteristics. Insert drawings, photos, or other representation if available. The back housing will be identical as the StarTAC 85 with the exception of the circled M which will be in gold as per the StarTAC 130 (Kramer).

Define Battery Door Physical Characteristics. Insert drawings, photos, or other representation if available. Not relevant

Define Display Physical Characteristics. Insert drawings, photos, or other representation if available. The Alex display will be identical to the StarTAC 85. The display will be a 96 x 32 pixel grid display with two rows of icons (top and bottom). Icons will include signal strength, battery charge indicator, in service, roaming, and SMS notification.

Define Lens Physical Characteristics. Insert drawings, photos, or other representation if available. The Alex lens will be identical to the StarTAC 85 display.The lens will have a black border with gold Motorola printing centered at the top of the lens.

Define Keypad and Keypad Board Physical Characteristics. Insert drawings, photos, or other representation if available. The Alex keypad will be specific. The MR key will be replaced by a circled M key. The colour of the marking is to be defined (between white or gold).

Define Escutcheon Physical Characteristics. Insert drawings, photos, or other representation if available. The interior escutcheon below the speaker will differentiate Alex from other StarTAC platforms. The name or number is under elaboration: StarTAC Smart, like what was done for StarTAC voice. If this was the chosen name, then the circled M key could be replaced by a key with "Smart" written on it. A number could also be a possibility to remind the dual slot capability (StarTAC 200).

Define Antenna Physical Characteristics. Insert drawings, photos, or other representation if available. The antenna for Alex is identical to the StarTAC 85

Define Connectivity Physical Characteristics. Insert drawings, photos, or other representation if available. Alex will support connectivity to peripheral devices through a Rae syle connector. Through this connector, Alex will support rapid charging, CLA device, data cable, and headset adapter.

Define SIM Card, and SIM Card Reader Physical Characteristics. Insert drawings, photos, or other representation if available. Alex will be the worlds first mobile phone to simultaneously accept two SIM cards. One small SIM format below the battery and one large SIM (ISO) like the StarTAC 85.

Define any other physical characteristics. Status LED Indicator: A status LED will be utilized on the back, upper right side of the phone. Conventional color coding will be used: green will mean in service, red will mean no service, and orange will mean in service roaming. Side buttons: Three side buttons will be utilized, similar to the existing StarTAC 85 and 70. The top and bottom buttons will control volume control and phone book scrolling, while the middle "smart" button will access the phonebook and place the call if held.

Define Transceiver Performance: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Volume (cubic cm) Weight (grams) Talk Time (minutes) Standby Time (hours)

With Battery (Name)

TBD TBD TBD TBD TBD

TBD TBD TBD TBD TBD

TBD TBD TBD TBD TBD

TBD TBD TBD TBD TBD

Slim 350 mah Li Ion Slim 500 mah Li Ion Standard 900 mah Li Ion AAA 500 mah NiMH Standard 900 mah Li Ion plus 900 mah Aux Batt

All times are approximate and will vary depending on netwrok and status, and the functions selected. Standby times are quoted as a range from DRx = 2 to DRx = 9. Talktimes are quoted as a range from DTx off to DTx on. Support of DTx mode is dependent on netwrok support and may not be available in all areas.

Define Battery Technology compatibility and Security requirements: Alex will be compatible with all existing RAE style batteries, including Li Ion and NiMH technologies

Define Charge Times with the sharger shipped as standard: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 3 columns wide. Charge time with E. P. Standard Travel Charger Charge time with E. P. Desktop Charger to 90 % to 90 % charge (Minutes) charge (Minutes)

Battery

NiMH batteries LiIon batteries

70 mn 150 mn

The unit must support feature seamless power transitions with travel charger and cigarette lighter adapter.

Define Data Compatibility: Alex will be able to send and recieve data at 9600 bps with a CELLect card like the StarTAC 85. Note that Alex will not work with the SmartCell + Soft modem.

Define any requirements in general terms, or define overall requirements scope:

Key Software Requirements: Define Key Software Requirements. Insert drawings, photos, or other representation if required, after table. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Tracking Number Description Status - First Launch Status - Main Launch *from Software Requirement document version 1.2 All Software Requirements are specified in the Official Software Requirement version 1.2 Multiple card management Commited Change Requests following Commited Sydney SMG9 meeting Support of Asia Language In definition, not commited SAT menu selection via In definition, not commited dedicated key

Priority

2.1* 2.2* 2.3* 6.1.1*

1 1 1 1

Key Hardware Requirements: Define Key Hardware Requirements. Insert drawings, photos, or other representation if required, after table. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Tracking Number Description Status - First Launch Status - Main Launch Please see attached document

Priority

Define Flex Requirements. This is the list of most important default flexing settings. Insert drawings, photos, or other representation if required, after table. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 2 columns wide. Feature Flex Default

Operating Bands Network Selection Network Search Frequency SIM Lock Home Zone CPHS Feature Package VMWI Type Emergeny Number Data Extended Menus Ringer Ringer Volume Earpiece Volume Keypad Tone Greeting Tone Language

GSM 900 Automatic Medium None None Off GSM Phase II+ implementation ( April launch) 112 9600 baud On Standard Tone Maximum Maximum Normal Tones On Automatic

Keypad Lock Key Answer Only Phone Lock Phone Lock Number Security Code Battery Saving Mode In-Call Display Single Alert Timer Length Repetitive Timer Length Phone Book Access CLI Alpha Tag Lookup Turbo-dialling Quick Access Voicemail Number LED Status Indicator Power key delays

Clam locks keypad when closed Off Off 1234 000000 On Off 30 seconds 60 seconds No Restrictions On to SIM Memory User definable from Phone Memory On Delay on Power On and Power Off

Insert Wake Up Graphic required:

Define Menu Requirements. Insert graphic detail for new quick access icons, after table. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 3 columns wide. Quick Access

Assigned Functions: 1- Find Name 2- Add to SIM 3- Call Voice mail 4- Battery Meter 5- Phone Lock Now 6- Phone Mute On/Off 7- Read Messages 8- Vibrate On/Off 9- Divert On/Off Available Functions: Find by Name Find by Location Add Entry to Phone Add Entry to SIM Call Voice mail Battery Meter Phone Lock Now Phone Mute On/Off Ring Volume Vibracall On/Off Divert All Voice Calls Switch Memory Read Messages Outgoing Messages Message Editor Last Calls Received Last Call Charge Last Call Timer Talk and Fax Show My ID Next Call Restrict my ID Key Answer Only

Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 7 columns wide. Call Related Phone Book Features

Messages

Personal Numbers Find Entry By Name Call Number Modify Name or No Erase Name and No Find Entry By Location Call Number Modify Name or No Erase Name and No Add Entry Add To Phone Memory Add To SIM Card Mem Check Capacity Check Phone Capacity Check SIM Capacity Prevent Access To Phone Memory To SIM Card Memory To Phone & SIM Mem No Memory Restriction

Show Battery Meter Restrict My Phone Number Show ID On Next Call Restrict ID On Next Call Call Diverting Divert When Unavail. Submenu-1 Divert All Calls Submenu-1 Detailed Diverting Divert Voice Calls Divert All Voice Calls If Busy If No Answer If Not Reachable Divert Fax Calls Divert Data Calls Cancel All Diverting Talk and Fax On/Off Call Waiting On/Off

Call Voice mail Received Messages Go to Next Message Delete Message Return Call Edit Message Outgoing Messages Send Message Edit Message Message Editor Send Message Store Message Go To Next Message Cell Broadcast On/Off Message Settings Voice mail Number Service Centre Expiry Period

Show Services Last Ten Calls Last Calls Made Last Calls Received Erase All Numbers My Phone Number(s) Fixed Dialling2 View Fixed Dial List Setup Fixed Dialing On Off Edit Entry Add Entry Erase Entry One Touch Dial Setting To Phone Memory To SIM Memory To Fixed Dial List2

Call Barring Bar Outgoing Calls Int'l Calls Int'l Calls Ex Home All Calls Off Bar Incoming Calls When Roaming All Call Off Change Bar Password Key Answer Only *** On Off

Outgoing Message Type Text Fax X400 Paging E-mail ERMES Voice

Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 7 columns wide. Phone Setup Network Selection Call Meters

Accessory Setup

Adjust Ring Volume Ring or Vibrate Ring Only Vibrate Only Vibrate then ring No ring or vibrate Set ringer tone Standard tone...etc Set ringer Tone 2 Stand Tone ...etc Phone Lock Automatic Lock Lock Now Require SIM card PIN On Off Change SIM PIN code Change SIM PIN2 code2 New security code Extended Menu On/Off Show time and date Set time and date Set Time Format Language selection Dansk Tyrkce... Battery saving mode On/Off Select keypad tones Normal tones Single tones No tones Phone status Status Review Master Reset Master Clear

Available Networks Register Now Make Preferred Network Search Registration Preferences Automatic Search Manual Search Frequency of Search Medium Search Fast Search Continuous Search Preferred Networks Add Network To List Choose From Available Choose From Known Add New Network Commande Show List Of Networks Find New Network

Show call charges2 Show last call Total for all calls Credit remaining Show Call Timers Show last call Total for all calls Reset All Timers Set Audible Call Timers Single Alert Timer On/Off Repetitive timer On/Off Set In-Call Display No In-Call Display Show Time Per Call Call Charge Settings Reset Call Charges Set Total Charge Limit On / Off Set Charge Type Units Currency

Mute car radio On/Off Automatic answer On/Off Automatic hands free On/Off Safety Timer On/Off Auxiliary Alert On/Off

Lifetime Timer

Define Box , Box Insert, and Overpack requirements. Identify if these are common existing designs, or new designs. Insert or attach drawing, or photos, if available.

Standard Box pack configuration. Define standard model complement. Identify all components which go into this pack configuration. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 4 columns wide. Configuration Contents Quantity

Comments

Extended Box pack configuration. Define extended model complement, (more items than standard model complement). Identify all components which will go into this pack configuration.

Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 4 columns wide. Configuration Contents Quantity

Comments

Define Packaging, Manual and Label Artwork requirements. Identify which items require a unique artwork. Insert or attach drawing, or photos, if available.

Define any unique package Labeling required for this product. Include special requirements such as TIM Metricola numbers, etc. Include all labels, including transceiver, packaging, accessories, etc. Insert or attach drawing, or photos, if available.

EAN Numbers for each product type, for each market: Define EAN Numbers: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 4 columns wide. Market (Country) Product Name EAN Number

Comments

Define Current Accessories and Compatibility to this product: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 3 columns wide. Model, Kit, or Part Number Accessory Name

Compatibility Notes

Define Planned Accessories and Compatibility to this product: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 4 columns wide. Model, Kit, or Part Number Accessory Name Compatibility Notes

Availability Date

Define Type Approval Requirements, such as GSM Phase 2, and other Approval Requirements, such as CE Compliance, E Mark Compliance, etc. Include compliance specification number definition where required. Financial type approvals on security need to be assesed from financial institutions such as VISA, Mastercard, NETS (Singapore scheme), Banksys.

Hot Spot to Assembly Number Assignment database. This Hot Spot for use by all personnel. Click in Hot Spot, to view, or to generate a request for model, kit, or assembly numbers. New Sales Models: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 3 columns wide. Sales Model Number Brand

Description

New Field Service Models: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 3 columns wide. Field Service Model Number Brand

Description

Define New Sales Model Content for the First Core Product. Include all model, kit, or item numbers: Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Models Transceiver Manual Accessories

Other

Define any upcoming variants required, beyond this core product introduction. These programs will be separately defined, with their own product description, etc.:

Hot Spot to Assembly Number Assignment database. Click in Hot Spot, to view, or to generate a request for model, kit, or assembly numbers. Define Manual requirements, and any translation priorities for the various models. Attach "01R" documents if applicable. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Models Manual Kit Number Manual Part Number Language Market

Translation Priority

Define Core Schedule Milestone Requirements:

Schedule Milestone Non-Functioning Cosmetically Correct Units For Marketing Purposes Functioning Units For Marketing Purposes
(final functionality not required)

Units

Requested Date (DDMMMYY)

Comments

Field Engineering Test Samples Worldwide Operator Test Samples Market Trial Test Samples Launch Requirements

October 1st 1998 October 1st 1998

These tests will be carried out in partnership with the concerned operators

December 1st 1998

Define any other Key Schedule Milestones:

Required Introduction Date: Launch Volume (number of units): Volume Region 1 0 Volume Region 2 0 Volume Region 3 0 Volume Other 0 Volume Total Worldwide 0

Period (MMMYY) Required Stock for Launch .

Define expected Product Lifetime:

Keep a list of all requirements requested in this product description, from the first draft through final copy, which ARE NOT POSSIBLE in this product design. The intent of this section is to keep a running list of all non-fulfilled requirements, for inclusion in the next product design activity. Approval of this product description, brings an agreement between all team members, on what will be included in this product design. Items in this section are EXCLUDED from the approval. Define Key Requirements Excluded From This Product Description, but required for future product introduction. Insert drawings, photos, or other representation if required, after table. Place cursor in [ ] below header. Go to menu, select Create -> Table. Select number of rows you require, by 5 columns wide. Tracking Number Description Status - First Launch Status - Main Launch

Priority

Phase 2 USSD Copy SIM memory Circuit Switch Data

Define Other Expected Customers, in First 3 Months of Production:

Customer Name

Product Required

Comments

Attach any additional information required: